On today’s episode we sit down with the owner of Vigor Ground Fitness out in Renton Washington, Luka Hocevar. When it comes to continuing education, business workshops, and relationship building there are a few better people to talk to you then Luka. From building an internationally recognized brand from a 450 square-foot facility, Hocevar knows just about everything when it comes to building brand recognition.
Brand recognition goes far beyond a business and even intimately looking at how you treat your interactions on a day by day basis. This podcast could’ve gone on for at least four hours but we decided to try and pack it all into 60 minutes.
1:30 – Luka Traveling the World
7:00 – Compound Effect
12:30 – Relationship Development
22:00 – Birth of Vigor Ground
33:00 – EFT Bootcamp
39:00 – Position Branding
41:30 – Proof of Concept
44:30 – Reasons NOT to Open a Gym
50:00 – Ambition Chart
60:00 – Environment Matters