Episode 39 – Kevin Mullins – Writing Fundamentals

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Content development has become a major focal point of the fitness industry. Under that umbrella, one of the most evergreen forms of content are articles and the art of writing. There are few better guests to bring on to the podcast today other than PPSC Instructor Kevin Mullins.

 

Kevin has written for numerous outlets from PPSC, Bodybuilding.com, The PTDC, PTontheNet, T-Nation, all the way to authoring his own book, The Day by Day Trainer (Buy Here) . I get more requests on writing or how to get started so we wanted to sit down and discuss getting started, the path of writing, and most importantly the fundamentals.

 

Buckle in!

 

EPISODE BREAKDOWN:

1:00 – Traveling to the 305

3:00 – Kevin’s Background

8:00 – Intro to Writing

13:00 – Network Building

18:00 – Article Layout

27:00 – The Technical

40:00 – Writing the Intro

 

 

For More with JL follow him at @coach_jl and @thespotathletics

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