Episode 9 – Sean Hyson – Content is King

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If you read articles in magazines or popular fitness websites, you have probably read Sean’s work. To take it a step further, if you have read content within the last 10 years, Sean probably wrote it or had an influence in the writer in some way. Now this isn’t a spell of Nostalgia as this is more of a nod to his expertise and skill than a highlight reel from someone near the end of their career. On the contrary, Sean has accomplished so much at such a young age.

Onnit - Crunchbase Company Profile & Funding

Currently the Editor-in-Chief for Onnit, Sean was the Fitness Editor for Men’s Fitness Magazine as well as Training Director of Men’s Fitness and Muscle and Fitness Magazines. His span on knowledge was exactly who we wanted to talk to when it comes to the direction of the industry from a content perspective!


Episode Breakdown:

00:35 – Sean’s Background

6:00 – Onnit Content Curation

11:00 – Getting into Fitness Writing

16:00 – Vetting Experts

22:00 – Direction of Content in the Future

25:00 – Life Outside of Fitness

35:00 – Know When to Turn Down Opportunities

40:00 – Motives Working with Clout

47:30 – Writer’s Block




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